Homeowner A
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I searched but couldn't find. What was the cost of each radio option for 1971? AM, AM/FM, AM/8-Track?
Thanks again for great info! Would you happen to have or know where I could find what the dealer and customer used to sit down and order a 1971 mustang complete with options and their prices? Order guide/sheet?For '71, the AM radio option was $66.00
The AM/FM stereo was $214.00
The AM/8 Track was $134.00
The odd part is you were required to order the AM radio option in conjunction with the 8-track to get what Ford called the Stereo Sonic Tape System.
The prices varied slightly over the production year. The prices shown were as of 1/71.
According to Marti Auto Works' book, Mustang by the Numbers, 121,724 AM radios, 8,658 AM/FM radios, and 9,377 Am/8 Track radios were production was installed in '71.
That’s odd they listed a shaker as an option. Maybe they thought about having one on a standard flat hood then dropped it.Ford had various price lists and sales tools throughout the years. One for 1971 was the "Armchair Estimator". To my knowledge, this is a customer pamphlet since it only shows retail pricing.
View attachment 80044
Ok I see the Torino stuff above where Mustang stuff starts. Didn’t notice that, too early in the morning I guessThe Shaker option listed in the performance section is above the Mustang listings and is part of the Torino section. I have seen a couple of flat hood Mustangs where the owner added a shaker ram air system. Being used to seeing them on '69-70 Mustangs, it looked a little out of place on a '71/ style Mustang but looks better the more you look at it.
The armchair estimators were an excellent tool for customers wanting to price a vehicle but not wanting to be smothered by a salesman. While they weren't as detailed as the dealers' info, they at least allowed you to be better prepared when entering the sales staff's lair. The estimators were used in the '60s and '70s, then quietly disappeared as internet searches became more accessible with more current information in the '80s.
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