Dynamat is hardly new, but it is good stuff. A little pricy though.
When I "redid" my interior about 20 years ago, I stuffed the inside panels full of my homemade version of the soynd deadening materials that were factory installed in my 79 Lincoln MK-V: plastic bags stuffed with fiberglass insulation!
The Lincoln had these bags everywhere they would fit: inside the kick panels, rear side panels, rear sail panels, behind and under the rear seat, over the rear wheel arches, behind the fiber board in the trunk...everywhere!
So, I did that: I bought a few boxes of gallon-size heavy duty freezer bags, stuffed 'em full of the pink insulation, taped 'em shut with duct tape. And filled the interior inside areas with them just like the Lincoln.
It made an unbelievable difference!
Several people who have ridden in the car have made comments about how quiet it is.
It probably added 75 lbs or so of weight ( guessing), but I don't care. Much more enjoyable ride.